3-IN-ONE® Oil Appeals to Sports Enthusiasts Across Generations
April 1, 2001
Generation Xers and their elder counterparts may have different tastes in music, food and clothes, but they do agree on one product that hasn't changed since it was invented over a century ago:
The compound in the familiar little drip can continues to be used by all generations of Americans to lubricate, clean, and prevent rust in countless applications.
Now, decades after Cole's experiment, the American-made product is still being used for protection and maintenance of bicycles, as well as on bearings and screws, and parts on rollerblades, skateboards, razor scooters and other sporting equipment.
Cyclists use
Needless to say, with all of the technological advances and short-lived fads, not many products can boast such longevity, and not many have had so much success. It just proves that as the times change, consumers' desire for quality remains constant. And they've got it in
